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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
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TextPublication details: New York : FT Prentice Hall, c2008.Edition: 4th edDescription: 614 p. ill ; 25 cmISBN: - 9780273706977 (pbk.)
- 658.8/02 22
- HF5415.127 .H66 2008
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | HF5415.127 H66 2008 c.1 (Browse shelf(Opens below)) | Available | 1050000735 | ||
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | HF5415.127 H66 2008 c.2 (Browse shelf(Opens below)) | Available | 1050000736 | ||
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | HF5415.127 H66 2008 c.3 (Browse shelf(Opens below)) | Available | 1050000737 | ||
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | HF5415.127 H66 2008 c.4 (Browse shelf(Opens below)) | Available | 1050017615 |
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| HF5415.1265 J23 2009 c.1 Cult of analytics : driving online marketing strategies using Web analytics / | HF5415.1265 S77 2012 c.1 E-marketing / | HF5415.127 H66 2008 c.1 Marketing strategy and competitive positioning / | HF5415.127 H66 2008 c.2 Marketing strategy and competitive positioning / | HF5415.127 H66 2008 c.3 Marketing strategy and competitive positioning / | HF5415.127 H66 2008 c.4 Marketing strategy and competitive positioning / | HF5415.127 M66 2014 c.1 Global marketing and advertising : understanding cultural paradoxes / |
Includes bibliographical references and index.
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