Marketing strategy and competitive positioning /
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. - 4th ed. - New York : FT Prentice Hall, c2008. - 614 p. ill ; 25 cm.
Includes bibliographical references and index.
9780273706977 (pbk.)
2007-041193
Target marketing.
Marketing--Management.
HF5415.127 / .H66 2008
658.8/02