Pemasaran pelancongan dan hospitaliti di Malaysia : teoretikal & amalan / disunting oleh Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin
Material type:
TextPublisher: Bangi, Selangor Darul Ehsan : Penerbit Universiti Kebangsaan Malaysia, 2021Copyright date: ©2021Edition: Cetakan pertamaDescription: 174 pages : Illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9789674129705 (Paperback)
- G155.M33 P463
| Item type | Current library | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
| General G (Geography, Anthropology, Recreation) - Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | G155.M33 P463 2021 c.1 (Browse shelf(Opens below)) | 1 | Available | Pembelian daripada Universiti Utara Malaysia | 1050068815 |
Includes bibliographical references (pages 147-168) and index
Pemasaran perkhidmatan pelancongan / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin -- Pemasaran pelancongan warisan budaya / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin -- Pemasaran pelancongan strategik / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin - Pemasaran perhotelan / Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Pemasaran pelancongan pendidikan / Jason M.S. Lam, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Pemasaran penerbangan / Monizaihasra Mohammad, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Industri pelancongan nadi penggerak sektor perkhidmatan negara / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin.
On marketing in tourism and hospitality industry in Malaysia; collection of articles.
In Malay.
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