MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02198cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22045820 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UNISSA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240604091407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210524s2021 my b a001 0 may |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021314370 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789674129705 (Paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
UNISSA |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lcode |
| -- |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-my--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G155.M33 |
| Item number |
P463 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Pemasaran pelancongan dan hospitaliti di Malaysia : |
| Remainder of title |
teoretikal & amalan / |
| Statement of responsibility, etc |
disunting oleh Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Cetakan pertama |
| 264 01 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bangi, Selangor Darul Ehsan : |
| Name of publisher, distributor, etc |
Penerbit Universiti Kebangsaan Malaysia, |
| Date of publication, distribution, etc |
2021 |
| 264 04 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
174 pages : |
| Other physical details |
Illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 147-168) and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pemasaran perkhidmatan pelancongan / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin -- Pemasaran pelancongan warisan budaya / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin -- Pemasaran pelancongan strategik / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin - Pemasaran perhotelan / Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Pemasaran pelancongan pendidikan / Jason M.S. Lam, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Pemasaran penerbangan / Monizaihasra Mohammad, Ahmad Azmi M. Ariffin & Norzalita Abd. Aziz -- Industri pelancongan nadi penggerak sektor perkhidmatan negara / Norzalita Abd. Aziz & Ahmad Azmi M. Ariffin. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
On marketing in tourism and hospitality industry in Malaysia; collection of articles. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In Malay. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| Geographic subdivision |
Malaysia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hospitality industry |
| Geographic subdivision |
Malaysia |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Norzalita Abd. Aziz, |
| Relator term |
Contributor, |
| -- |
Editor |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahmad Azmi M. Ariffin, |
| Relator term |
Contributor, |
| -- |
Editor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Penerbit Universiti Kebangsaan Malaysia, |
| Relator term |
Author |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origode |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General G (Geography, Anthropology, Recreation) |
