Journal of Digital Marketing and Halal Industry

(Vol 5, No 2 (2023)
• How Do Halal Component and Marketing Drive Muslim Consumers?
• Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis • The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application • Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce
• An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View
• Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott
• Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour

Journal of Digital Marketing and Halal Industry is a scientific journal in the field of digital marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry.This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, Univeritas Islam Negeri Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.