MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02277 a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UNISSA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240523154342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240523b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
2716-4802 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UNISSA |
| 245 ## - TITLE STATEMENT |
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| Title |
Journal of Digital Marketing and Halal Industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Department of Management, Faculty of Islamic Economics and Business, Univeritas Islam Negeri Walisongo Semarang, Indonesia. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Name of producer, publisher, distributor, manufacturer |
Department of Management, Faculty of Islamic Economics and Business, Univeritas Islam Negeri Walisongo Semarang, Indonesia. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
(Vol 5, No 2 (2023)<br/>• How Do Halal Component and Marketing Drive Muslim Consumers?<br/>• Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis • The Effect of Ewom on Brand Image and Purchase Intention in the Astro E-grocery Application • Convenient or Marketing matters? Unveiling the Determinants of Purchasing Decisions in Tokopedia E-Commerce<br/>• An Investigation on Consumer Behavior Concerning “Trendy Drink” in Islamic View<br/>• Opinion Leaders and Boycott Intentions: Factors Influencing Consumer Behavior in Support of Israel Boycott<br/>• Gen Z’s Knowledge of Halal Foods and Products on Purchase Behaviour <br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of digital marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry.This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, Univeritas Islam Negeri Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
E-Journal |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
