Digital Fashion Communication : An (Inter)cultural Perspective / Alice Noris and Lorenzo Cantoni.

By:

Noris, Alice [author.]

Contributor(s):

Cantoni, Lorenzo [author.]

Material type: Text

TextLanguage: English Series: Brill Research Perspectives in Humanities and Social Sciences | Social Sciences E-Books Online, Collection 2023Publisher: Leiden ; Boston : Brill, 2022Copyright date: ©2022Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789004520615
9789004523555

Other title:

An (Inter)cultural Perspective

Subject(s):

Additional physical formats: Print version:: Digital Fashion Communication : An (Inter)cultural Perspective.DDC classification:

746.92014 23

LOC classification:

TT503.5

Online resources:

DOI:

Contents:

Preliminary Material / Alice Noris and Lorenzo Cantoni--Copyright page / Alice Noris and Lorenzo Cantoni--Digital Fashion Communication--An (Inter)cultural Perspective / Alice Noris and Lorenzo Cantoni.

Summary: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

List(s) this item appears in: e-Book / ebook

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Includes bibliographical references and index.

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.

English

Description based on print version record.

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