Digital Fashion Communication : An (Inter)cultural Perspective /
Noris, Alice,
Digital Fashion Communication : An (Inter)cultural Perspective / An (Inter)cultural Perspective Alice Noris and Lorenzo Cantoni. - 1 online resource - Brill Research Perspectives in Humanities and Social Sciences ; Social Sciences E-Books Online, Collection 2023 . - Brill Research Perspectives in Humanities and Social Sciences. Social Sciences E-Books Online, Collection 2023. .
Includes bibliographical references and index.
Preliminary Material / Alice Noris and Lorenzo Cantoni--Copyright page / Alice Noris and Lorenzo Cantoni--Digital Fashion Communication--An (Inter)cultural Perspective / Alice Noris and Lorenzo Cantoni.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
English
9789004520615 9789004523555
10.1163/9789004523555 DOI
Digital media--Social aspects.
Fashion writing.
Fashion--Social aspects.
TT503.5
746.92014
Digital Fashion Communication : An (Inter)cultural Perspective / An (Inter)cultural Perspective Alice Noris and Lorenzo Cantoni. - 1 online resource - Brill Research Perspectives in Humanities and Social Sciences ; Social Sciences E-Books Online, Collection 2023 . - Brill Research Perspectives in Humanities and Social Sciences. Social Sciences E-Books Online, Collection 2023. .
Includes bibliographical references and index.
Preliminary Material / Alice Noris and Lorenzo Cantoni--Copyright page / Alice Noris and Lorenzo Cantoni--Digital Fashion Communication--An (Inter)cultural Perspective / Alice Noris and Lorenzo Cantoni.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
English
9789004520615 9789004523555
10.1163/9789004523555 DOI
Digital media--Social aspects.
Fashion writing.
Fashion--Social aspects.
TT503.5
746.92014