Consumer behavior : buying, having, and being / Mike R. Solomon
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- HF5415.32 .S6 2017
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | HF5415.32 .S6 2017 (Browse shelf(Opens below)) | Available | 1050040528 |
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HF5415.2 M35 2020 c.1 Marketing research : an applied orientation / | HF5415.32 A76 2004 c.1 Consumers / | HF5415.32 B53 2012 c.1 Consumer behavior / | HF5415.32 .S6 2017 Consumer behavior : buying, having, and being / | HF5415.35 S65 2012 c.1 Marketing : real people real choices / | HF5415.5 c.2 Applying Sun Tzu's art of war in customer service / | HF5415.5 A9364 2007 c.28 Pemedulian pelanggan menurut perspektif Islam / |
Revised edition of the author's Consumer behavior, 2015.
Includes indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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