Consumer behavior : buying, having, and being / Mike R. Solomon
Material type:
TextPublisher: Boston : Pearson, Edition: 10th EditionDescription: xxi, 601 pages ; 29 cmContent type: - text
- unmediated
- volume
- HF5415.32 .S6 2017
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | HF5415.32 .S6 2017 (Browse shelf(Opens below)) | Available | 1050040528 |
Revised edition of the author's Consumer behavior, 2015.
Includes indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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