Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products /
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by Michael Gershman - Massachusetts : Addison-wesley Publishing Company, 1990 - xviii, 270 pages ; 24 cm
Includes bibliographical references
9780201550825 (hardback)
Brand name products --Marketing --Case studies--United States
Consumer goods --Marketing --Case studies--United States
HF5415 G47