Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : ill. col. ; 25 cmISBN:- 9780132336222 (pbk.)
- HD69.B7 K455 2008
- HD69.B7
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HD69.B7 K455 2008 c.1 (Browse shelf(Opens below)) | Available | 1050019867 | ||
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HD69.B7 K455 2008 c.2 (Browse shelf(Opens below)) | Available | 1050019868 |
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HD69.B7 C37 2013 c.1 Global Malaysian brands / | HD69.B7 H44 2020 c.1 Brand management : mastering research, theory and practice / | HD69.B7 K455 2008 c.1 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7 K455 2008 c.2 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7 N66 2021 c.1 Brand management : consumer brand relationship (CBR) in strong brand development / | HD69.B7 S53 2020 c.1 Brands on a mission : how to achieve social impact and business growth through purpose / | HD69.B7 W44 2009 c.1 Designing brand identity : an essential guide for the entire branding team / |
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