Strategic brand management : building, measuring, and managing brand equity /
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2008. - xxi, 692 p. : ill. col. ; 25 cm.
9780132336222 (pbk.) RM
Brand name products --Management.
Marketing.
HD69.B7 / K455 2008