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Counsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney and contributing author Eric C. Koch
Material type:
TextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2004Copyright date: ©2004Edition: Ninth editionDescription: xxvi, 790 pages : colours, illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780072865493 (hardback)
- 0072536861 (hardback)
- 0072865490 (hardback)
- HF 5415.33 U6
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | HF5415.33 U6 H39 2004 c.1 (Browse shelf(Opens below)) | Available | 1010028358 |
Includes index
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