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Counsumer behavior : building marketing strategy /

Hawkins. Del I.,

Counsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney and contributing author Eric C. Koch - Ninth edition - Boston : McGraw-Hill/Irwin, 2004 - xxvi, 790 pages : colours, illustrations ; 26 cm - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .

Includes index

ISBN: 9780072865493 (hardback) 0072536861 (hardback) 0072865490 (hardback)

Subjects--Topical Terms:
Consumer behavior --United States
Market surveys --United States

LC Class. No.: HF 5415.33 U6

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