Exploring marketing research / William G. Zikmund, Barry J. Babin.
Material type: TextPublication details: Australia : South-Western, Cengage Learning, c2010.Edition: 10th ed., Int. edDescription: xxii, 714 p. : ill. ; 28 cmISBN:- 9780324788617 (pbk.)
- HF5415.2 Z54 #c2010
- HF5415.2
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 Z54 2010 c.1 (Browse shelf(Opens below)) | Available | 1050026912 |
Includes bibliographical references and index.
Includes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/exploring).
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