Exploring marketing research /
Exploring marketing research / William G. Zikmund, Barry J. Babin. - 10th ed., Int. ed. - Australia : South-Western, Cengage Learning, c2010. - xxii, 714 p. : ill. ; 28 cm.
Includes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/exploring).
Includes bibliographical references and index.
9780324788617 (pbk.) EGP301.00
marketing research.
HF5415.2 / Z54 #c2010