Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublication details: Boston : Pearson, c2012.Edition: 5th ed. (Global ed.)Description: 463 p. : col. ill. ; 28 cmISBN:- 9780273753285 (pbk.)
- HF5415.123 C58 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.123 C58 2012 c.1 (Browse shelf(Opens below)) | Available | 1050040882 |
Includes bibliographical references and index.
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