Integrated advertising, promotion, and marketing communications /
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed. (Global ed.) - Boston : Pearson, c2012. - 463 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780273753285 (pbk.)
Communication in marketing.
Advertising.