Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:- 0071111778 (pbk.)
- HF5415.3 P468 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.3 P468 2005 c.1 (Browse shelf(Opens below)) | Available | 1050039509 |
Various multi-media instructional materials are available to supplement the text.
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