MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01164nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
247386 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240919020005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130721t2005 nyua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071111778 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
UNISSA. |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
HF5415.3 P468 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 578 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Various multi-media instructional materials are available to supplement the text. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C. |
| Fuller form of name |
(Jerry Corrie), |
| Dates associated with a name |
1944- |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href=" http://www.loc.gov/catdir/description/mh051/2003071083.html"> http://www.loc.gov/catdir/description/mh051/2003071083.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href=" http://www.loc.gov/catdir/toc/mh041/2003071083.html"> http://www.loc.gov/catdir/toc/mh041/2003071083.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href=" http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html"> http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html</a> |
| 997 ## - |
|---|
| -- |
1050039509 (UNISSA, c.1) ; USD125.00 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
1 |
