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Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN: - 9780071214261 (pbk.)
- HF5415.32 A76 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.32 A76 2004 c.1 (Browse shelf(Opens below)) | Available | 1050039501 |
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| HF5415.2.C58 2005 c.1 Marketing research : methodological foundations / | HF5415.2 M288 2012 c.1 Basic marketing research : integration of social media / | HF5415.2 M35 2020 c.1 Marketing research : an applied orientation / | HF5415.32 A76 2004 c.1 Consumers / | HF5415.32 B53 2012 c.1 Consumer behavior / | HF5415.35 S65 2012 c.1 Marketing : real people real choices / | HF5415.5 c.2 Applying Sun Tzu's art of war in customer service / |
Includes bibliographical references and indexes.
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