Essentials of marketing communications / Chris Fill.
Material type: TextPublication details: Harlow, England : Financial Times Prentice Hall/Pearson, 2011.Description: xxvii, 412 p. : col. ill. ; 27 cmISBN:- 9780273738442 (pbk.)
- HF5415.123 F54 2011
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.123 F54 2011 c.1 (Browse shelf(Opens below)) | Available | 1050039230 |
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HF5415.123 D34 2010 c.1 Marketing communications : a brand narrative approach / | HF5415.123 E33 2015 c.1 Marketing communications / | HF5415.123 E33 2015 c.2 Marketing communications / | HF5415.123 F54 2011 c.1 Essentials of marketing communications / | HF5415.123 P45 2007 c.1 Marketing communications : a European perspective / | HF5415.123 S556 2010 c.1 Integrated marketing communications in advertising and promotion / | HF5415.1255 A33 2020 c.1 Engaging brands : a customer-centric approach for superior experiences / |
Includes bibliographical references and index.
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