Essentials of marketing communications / (Record no. 11889)
000 -LEADER | |
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fixed length control field | 00675nam a2200205 a 4500 |
001 - CONTROL NUMBER | |
control field | 244622 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230606102325.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130504t2011 enka gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273738442 (pbk.) |
Terms of availability | RM |
-- | 45.00 |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | UNISSA. |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | HF5415.123 F54 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fill, Chris. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing communications / |
Statement of responsibility, etc. | Chris Fill. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow, England : |
Name of publisher, distributor, etc. | Financial Times Prentice Hall/Pearson, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvii, 412 p. : |
Other physical details | col. ill. ; |
Dimensions | 27 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
997 ## - | |
-- | 1050039230 (UNISSA, c.1) ; RM |
-- | 45.00 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415.123 F54 2011 c.1 | 1050039230 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |