MARC details
000 -LEADER |
fixed length control field |
01050nam a2200325 i 4500 |
001 - CONTROL NUMBER |
control field |
315743 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606150009.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210623t1997 xxu gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071140328 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071140324 (hardback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM1221 B37 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Baskin. Otis, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Public relation : |
Remainder of title |
the profession and the practice / |
Statement of responsibility, etc. |
Otis Baskin, Craig Aronoff and Dan Lattimore |
250 ## - EDITION STATEMENT |
Edition statement |
Fourth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
McGraw - Hill, |
Date of publication, distribution, etc. |
1997 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston : |
Name of producer, publisher, distributor, manufacturer |
McGraw - Hill, |
Date of production, publication, distribution, manufacture, or copyright notice |
1997 |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
copyright 1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 508 pages : |
Other physical details |
illustration ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations |
Geographic subdivision |
United States |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aronoff, Craig, |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lattimore, Dan, |
Relator term |
author |
997 ## - |
-- |
2010000029 (UNISSA, c.1 ) ; BND59.40. Campus Sinaut |