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Public relation : the profession and the practice /

Baskin. Otis,

Public relation : the profession and the practice / Otis Baskin, Craig Aronoff and Dan Lattimore - Fourth edition - Boston : McGraw - Hill, 1997 - xv, 508 pages : illustration ; 24 cm

Includes index

ISBN: 0071140328 (hardback) 9780071140324 (hardback)

Subjects--Topical Terms:
Public relations
Public relations --United States

LC Class. No.: HM1221 B37

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