MARC details
000 -LEADER |
fixed length control field |
01049nam a2200277 i 4500 |
001 - CONTROL NUMBER |
control field |
306268 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606141614.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200402t1996 xxk r 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781861523495 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1861523491 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 D53 1996 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dibb, Sally, |
Relator term |
author |
245 14 - TITLE STATEMENT |
Title |
The marketing planning workbook : |
Remainder of title |
effective marketing for marketing managers / |
Statement of responsibility, etc. |
Sally Dibb, Lydon Simkin and John Bradley |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
1996 |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
1996 |
264 4# - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
copyright 1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 224 pages : |
Other physical details |
no illustrations ; |
Dimensions |
23 cm |
500 ## - GENERAL NOTE |
General note |
includes tables |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Commerce |
General subdivision |
Business Marketing |
-- |
Marketing management |
-- |
General works |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Simkin, Lyndon, |
Relator term |
co-author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bradley, John, |
Relator term |
co-author |
997 ## - |
-- |
1010028562 (UNISSA, c.1) ; UK17.99; Donated by Allahyarham Haji Azahari bin Haji Ahmad |