The marketing planning workbook : effective marketing for marketing managers /
The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lydon Simkin and John Bradley - London : Routledge, 1996 - xxxi, 224 pages : no illustrations ; 23 cm
includes tables
includes bibliographical references and index
9781861523495 (paperback) 1861523491 (paperback)
Commerce --Business Marketing --Marketing management --General works
HF5415.13 D53 1996