MARC details
000 -LEADER |
fixed length control field |
01153nam a2200325 i 4500 |
001 - CONTROL NUMBER |
control field |
321566 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240607020003.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220908t2020 xx a gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367236021 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Description conventions |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 D54 |
245 10 - TITLE STATEMENT |
Title |
Digital and social media marketing a results-driven approach : |
Remainder of title |
Digital and social media marketing : a results-driven approach / |
Statement of responsibility, etc. |
edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Abingdon, Oxon : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2020 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Abingdon, Oxon : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxvii, 336 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet advertising |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Electronic commerce Social media |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social media |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Heinze, Aleksej, |
Relator term |
edit |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fletcher, Gordon, |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rashid, Tahir, |
Relator term |
editor |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cruz, Ana, |
Relator term |
editor |
997 ## - |
-- |
1050067667 (UNISSA, c.1) ; BND65.95 |
942 00 - ADDED ENTRY ELEMENTS (KOHA) |
Koha issues (borrowed), all copies |
2 |