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Digital and social media marketing a results-driven approach : Digital and social media marketing : a results-driven approach /

Digital and social media marketing a results-driven approach : Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz - Second edition - Abingdon, Oxon : Routledge, 2020 - xxvii, 336 pages : illustrations ; 23 cm

Includes bibliographical references and index

ISBN: 9780367236021 (paperback)

Subjects--Topical Terms:
Internet marketing
Internet advertising
Electronic commerce Social media
Social media

LC Class. No.: HF5415.1265 D54

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