MARC details
000 -LEADER |
fixed length control field |
00954nam a2200301 i 4500 |
001 - CONTROL NUMBER |
control field |
320771 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606141513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220813t2020 enk gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138587014 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Modifying agency |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 A33 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Addis, Michela, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Engaging brands : |
Remainder of title |
a customer-centric approach for superior experiences / |
Statement of responsibility, etc. |
Michela Addis |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
2020 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 258 pages ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
Text |
Source |
rdaContent |
337 ## - MEDIA TYPE |
Media type term |
Unmediated |
Source |
rdaMedia |
338 ## - CARRIER TYPE |
Carrier type term |
Volume |
Source |
rdaCarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer satisfaction |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
997 ## - |
-- |
1050067657 (UNISSA, c.1) ; BND62.40 |