Engaging brands : a customer-centric approach for superior experiences /
Engaging brands : a customer-centric approach for superior experiences / Michela Addis - London : Routledge, 2020 - xvii, 258 pages ; 23 cm
Includes bibliographical references and index
9781138587014 (paperback)
Branding (Marketing)
Customer relations
Consumer satisfaction
Marketing --Management.
HF5415.1255 A33