MARC details
000 -LEADER |
fixed length control field |
01039nam a2200301 i 4500 |
001 - CONTROL NUMBER |
control field |
320711 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230606141513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220811t2020 enka gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780367172589 (paperback) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UNISSA |
Language of cataloging |
eng |
Modifying agency |
rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 H44 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Heding, Tilde, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Brand management : |
Remainder of title |
mastering research, theory and practice / |
Statement of responsibility, etc. |
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London ; |a New York : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
[2020] |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London ; |a New York : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 323 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
Text |
Source |
rdaContent |
337 ## - MEDIA TYPE |
Media type term |
Unmediated |
Source |
rdaMedia |
338 ## - CARRIER TYPE |
Carrier type term |
Volume |
Source |
rdaCarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Knudtzen, Charlotte F., |
Relator term |
author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bjerre, Mogens, |
Dates associated with a name |
1959- , | |
Relator term |
author |
997 ## - |
-- |
1050067666 (UNISSA, c.1) ; BND65.65 |