Brand management : mastering research, theory and practice /
Brand management : mastering research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre - Third edition - London ; |a New York : Routledge, [2020] - xi, 323 pages : illustrations ; 24 cm
Includes bibliographical references and index
9780367172589 (paperback)
Branding (Marketing)
HD69.B7 H44