Branding for the public sector : (Record no. 17538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00926nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 270158 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606114121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150326t2015 xxka gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118756317 (hbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF1525.M37 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | JF1525.M37 T46 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Branding for the public sector : |
| Remainder of title | how to develop successful brands in the sector where image is power / |
| Statement of responsibility, etc. | Dr. Paul Temporal |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Branding for the public sector : |
| Remainder of title | creating, building and managing brands people will value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 279 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Government marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Government publicity |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations and politics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 997 ## - | |
| -- | 1050051196 (UNISSA, c.1) ; |
| -- | 4.80 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | JF1525.M37 T46 2015 c.1 | 1050051196 | 06/06/2023 | 06/06/2023 | General J (Political Science)- Ground floor |