Branding for the public sector : how to develop successful brands in the sector where image is power /
Branding for the public sector : how to develop successful brands in the sector where image is power / Branding for the public sector : creating, building and managing brands people will value Dr. Paul Temporal - United Kingdom : John Wiley & Sons Ltd, c2015. - viii, 279 p. : ill. ; 23 cm.
Includes index.
9781118756317 (hbk.)
Government marketing
Government publicity
Public relations and politics
Branding (Marketing)
JF1525.M37