Principles and practice of marketing / (Record no. 1723)
000 -LEADER | |
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fixed length control field | 00606nam a2200193 a 4500 |
001 - CONTROL NUMBER | |
control field | 203746 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230602161029.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091026t2007 nyua r 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0077114159 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Jobber, David, |
Dates associated with a name | 1947- |
245 10 - TITLE STATEMENT | |
Title | Principles and practice of marketing / |
Statement of responsibility, etc. | David Jobber. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London ; New York : |
Name of publisher, distributor, etc. | McGraw-Hill,, |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 745 p. : |
Other physical details | ill (some col.) ; |
Dimensions | 25 cm. + |
Accompanying material | 1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | Europe |
General subdivision | Case studies |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKt HF5415 J63 2007 bk.c.1 | 1050017634 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor | ||||||
Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKt HF5415 J63 2007 cd. c.1 | 1050017635 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor |