Principles and practice of marketing /
Principles and practice of marketing / David Jobber. - 5th ed - London ; New York : McGraw-Hill,, 2007 - xx, 745 p. : ill (some col.) ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0077114159
Marketing
Marketing --Case studies--Europe