Marketing : (Record no. 15778)
000 -LEADER | |
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fixed length control field | 00754nam a2200241 a 4500 |
001 - CONTROL NUMBER | |
control field | 264185 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MOEB |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230606112241.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 141024t2013 nyuab gr 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780078028922 (pbk.) |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | UNISSA. |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | HF5415 K47 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kerin, Roger A. |
245 10 - TITLE STATEMENT | |
Title | Marketing : |
Remainder of title | the core / |
Statement of responsibility, etc. | Roger A. Kerin, Steven W. Hartley, William Rudelius |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
Date of publication, distribution, etc. | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlvii, 507 p. : |
Other physical details | col. ill., col. maps ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartley, Steven William |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rudelius, William |
997 ## - | |
-- | 1050044940-41 (UNISSA, c.1-2) ; B |
-- | 48.00 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415 K47 2013 c.1 | 1050044940 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | |||||
Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415 K47 2013 c.2 | 1050044941 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) |