Marketing : the core /
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius - 5th ed. - New York : McGraw-Hill/Irwin, c2013. - xlvii, 507 p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and index.
9780078028922 (pbk.)
Marketing