Essentials of Entrepreneurship and Small Business Management /
Scarborough, Norman M.
Essentials of Entrepreneurship and Small Business Management / Norman M. Scarborough. - 6th ed. - Upper Saddle River, N.J. : Pearson Education, Inc., 2011 - 648 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008. Global Edition.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
9780132453264 (pbk.) 0132453266 (pbk.) GBP41.64 (each)
Small business -- Management.
New business enterprises -- Management.
Entrepreneurship.
Essentials of Entrepreneurship and Small Business Management / Norman M. Scarborough. - 6th ed. - Upper Saddle River, N.J. : Pearson Education, Inc., 2011 - 648 p. : ill. (chiefly col.) ; 28 cm.
Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008. Global Edition.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
9780132453264 (pbk.) 0132453266 (pbk.) GBP41.64 (each)
Small business -- Management.
New business enterprises -- Management.
Entrepreneurship.