| 000 | 01235nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 235776 | ||
| 003 | MOEB | ||
| 005 | 20230606095023.0 | ||
| 008 | 120816t2009 xxka gr 000 0 eng d | ||
| 020 |
_a9780230520936 (pbk.) _cB _117.00 |
||
| 049 | _aUNISSA. | ||
| 050 | _aHD9980.5 B358 2009 | ||
| 084 | _aHD9980.5 B358 2009 | ||
| 100 | 1 |
_aBaron, Steve _q (J. Steve). |
|
| 245 | 1 | 0 |
_aServices marketing : _btext and cases / _cSteve Baron, Kim Harris, Toni Hilton. |
| 250 | _a3rd ed. | ||
| 260 |
_aBasingstoke, Hampshire ; _a New York, NY : _bPalgrave Macmillan, _c2009. |
||
| 300 |
_axvii, 358 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _x Marketing. |
|
| 650 | 0 |
_aService industries _x Marketing _v Case studies. |
|
| 700 | 1 | _aHarris, Kim. | |
| 700 | 1 | _aHilton, Toni. | |
| 856 |
_aContributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-b.html |
||
| 856 |
_aPublisher description _u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-d.html |
||
| 856 |
_aTable of contents only _u http://www.loc.gov/catdir/enhancements/fy0913/2008046589-t.html |
||
| 997 |
_a1050035834-35 (UNISSA, c.1-2) ; B _117.00 |
||
| 999 |
_c9288 _d9288 |
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