000			01731nam a2200289 a 4500
001			235684
003			MOEB
005			20230606095022.0
008			120813t2011 njua gr 000 0 eng d
020			_a9780132453264 (pbk.)
020			_a0132453266 (pbk.)
020			_cGBP41.64 (each)
049			_aUNISSA
084			_aHD62.7 S237 2011
100	1		_aScarborough, Norman M.
245	1	0	_aEssentials of Entrepreneurship and Small Business Management / _cNorman M. Scarborough.
250			_a6th ed.
260			_aUpper Saddle River, N.J. : _bPearson Education, Inc., _c2011
300			_a648 p. : _bill. (chiefly col.) ; _c28 cm.
500			_aRev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008.
500			_aGlobal Edition.
505			_aThe foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
650		0	_aSmall business _x Management.
650		0	_aNew business enterprises _x Management.
650		0	_aEntrepreneurship.
997			_a1050034547-548 (UNISSA, c.1-2)
999			_c9254 _d9254