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| 008 | 080726s2005 njua b 001 0 eng | ||
| 010 | _a2004-044696 | ||
| 020 | _a0131440772 (hbk.) | ||
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| 100 | 1 | _aShank, Matthew D. | |
| 245 | 1 | 0 |
_aSports marketing : _ba strategic perspective / _cMatthew D. Shank. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005. |
||
| 300 |
_axxiv, 500 p. : _bill. ; _c26 cm. |
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| 350 |
_aRM _381.60 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aSports _zUnited States _xMarketing. |
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| 650 | 0 |
_aSports _xEconomic aspects _zUnited States. |
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