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| 008 | 080721s2007 nyu b 001 0 eng | ||
| 010 | _a2007-041193 | ||
| 020 | _a9780273706977 (pbk.) | ||
| 035 | _a(DLC)2007041193 | ||
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_aHF5415.127 _b.H66 2008 |
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_aHF5415.127 _bH66 _c2008 |
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| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bFT Prentice Hall, _cc2008. |
||
| 300 |
_a614 p. _bill ; _c25 cm. |
||
| 350 |
_aRM _254.00 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicolaud, Brigitte. | |
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