| 000 | 01279nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 202349 | ||
| 003 | MOEB | ||
| 005 | 20230602160843.0 | ||
| 008 | 080721s2007 xxk 001 0 eng d | ||
| 010 | _a2006-052745 | ||
| 020 | _a0273706934 (pbk.) | ||
| 039 | 9 |
_y200807211531 _zpnorsiah |
|
| 050 | _aHF5415.123 .P45 2006 | ||
| 082 |
_a658.8/02 _222 |
||
| 090 |
_aHF5415.123 _bP45 _c2007 |
||
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 |
_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
|
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bPrentice Hall, _cc2007. |
||
| 300 |
_axviii, 610 p. : _bill., col. ; _c25 cm. |
||
| 350 |
_aRM _228.00 |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. |
|
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 949 |
_AVIRTUAITEM _DGC _F1 _X1 _61050000721 _aHF5415.123 P45 2007 c.1 _LL101 |
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| 949 |
_AVIRTUAITEM _DGC _F2 _X1 _61050000722 _aHF5415.123 P45 2007 c.2 _LL101 |
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_aVIRTUA10 _c406 _d406 |
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