| 000 | 03027cam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 16716793 | ||
| 003 | UNISSA | ||
| 005 | 20240919081152.0 | ||
| 008 | 110401s2011 njua 001 0 eng | ||
| 010 | _a 2011014261 | ||
| 016 | 7 |
_a015794395 _2Uk |
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| 020 | _a9780470944707 (Hardback) | ||
| 035 | _a(OCoLC)ocn707247934 | ||
| 040 |
_aDLC _beng _cDLC _dIG# _dBTCTA _dYDXCP _dUKMGB _dCDX _dBWX _dDEBBG _dBDX _dDLC _dUNISSA _erda |
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| 050 | 0 | 0 |
_aHD45 _bW43 |
| 100 | 1 |
_aWebb, Nicholas J., _d1958- _eAuthor |
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| 245 | 1 | 4 |
_aThe digital innovation playbook : _bcreating a transformative customer experience / _cby Nicholas J. Webb |
| 260 | _cc2011. | ||
| 264 | 0 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2011 |
| 264 | 0 | 4 | _c©2011 |
| 300 |
_axvii, 270 pages : _bIllustrations ; _c24 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 500 | _aIncludes index | ||
| 520 |
_a"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to name a few (30-50 Fortune 500 and startups that rule the digital space in all). Case examples will cover a wide range of markets, including medical and biotechnologies, consumer product companies, industrial firms, service organizations, research and universities. The first half of the book lays down empirical evidentiary support to prove the benefits of these methods. The second part provides a step-by-step game plan that will allow any organization to apply these methods and achieve immediate results. The chapters will be broken down by the step-by-step process that is driven by a variety of tools that can be used to fit the unique needs of each organization. As part of the value added benefits of this book, a wide range of online free resources will be available with the proof of purchase of the book"-- _cProvided by publisher. |
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| 650 | 0 |
_aBusiness enterprises _xTechnological innovations |
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| 650 | 0 |
_aTechnological innovations _xEconomic aspects |
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| 650 | 0 |
_aBusiness enterprises _xComputer networks |
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| 650 | 0 |
_aDigital media _xEconomic aspects |
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| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470944707.jpg |
| 856 | 4 |
_uhttp://www.gbv.de/dms/zbw/656701544.pdf _mDE-601 _nBibl.ISILDE-601 _qpdf/application _yInhaltsverzeichnis _304 |
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| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1210/2011014261-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1210/2011014261-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1210/2011014261-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cH-HX |
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| 999 |
_c39411 _d39411 |
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