| 000 | 01545nam a22002777i 4500 | ||
|---|---|---|---|
| 003 | UNISSA | ||
| 005 | 20240624122515.0 | ||
| 008 | 240624b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780132494021 (paperback) | ||
| 040 |
_aUNISSA _beng _cUNISSA _erda |
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| 050 |
_aHF5415.35 _bS65 |
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| 100 |
_aSolomon, Michael R. _eauthor |
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| 245 |
_aMarketing : _breal people real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
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| 250 | _aSeventh edition | ||
| 264 | 1 |
_aBoston : _bPearson, _c[2012] |
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| 264 | 4 | _c©2012 | |
| 300 |
_a594 pages : _bcolours, illustrations ; _c28 cm |
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| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 520 | _aChapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan | ||
| 650 |
_aMarketing _xVocational guidance. |
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| 700 |
_aMarshall, Greg W. _eauthor |
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| 700 |
_aStuart, Elnora W. _eauthor |
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| 942 |
_2lcc _n0 _cH-HX |
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| 999 |
_c38980 _d38980 |
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