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020 _a9783031329791
_9978-3-031-32979-1
024 7 _a10.1007/978-3-031-32979-1
_2doi
050 4 _aHD30.3-.36
072 7 _aKJP
_2bicssc
072 7 _aBUS007000
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082 0 4 _a658.45
_223
100 1 _aBengtson, Erik.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 4 _aThe Virtues of Green Marketing
_h[electronic resource] :
_bA Constructive Take on Corporate Rhetoric /
_cby Erik Bengtson, Oskar Mossberg.
250 _a1st ed. 2023.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Palgrave Macmillan,
_c2023.
300 _aXV, 163 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aRhetoric, Politics and Society,
_x2947-5155
505 0 _a1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator -- 6. From the Sins of Greenwashing to the Virtues of Green Marketing -- 7. Some Implications for Law -- 8. The Framework of Virtue Critique -- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism -- 10. Green Marketing as Manifest Performance of Ethical Judgment.
506 0 _aOpen Access
520 _aThis open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson isa scholar of rhetoric at Uppsala and Södertörn Universities, Sweden. He has published on the epistemology of rhetoric, rhetorical argumentation theory, and semiotics. Later, his research focus has shifted towards exploring the relations between capitalism and climate transition rhetoric. Oskar Mossberg is a private law scholar at Uppsala University. He works at the intersection between law and rhetoric and is engaged in developing legal doctrine and methodology by drawing on other fields within the humanities and social sciences, including philosophy, hermeneutics, and rhetoric.
650 0 _aCommunication in organizations.
650 0 _aMarketing.
650 0 _aPolitical science.
650 1 4 _aCorporate Communication.
650 2 4 _aMarketing.
650 2 4 _aPolitical Science.
700 1 _aMossberg, Oskar.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031329784
776 0 8 _iPrinted edition:
_z9783031329807
830 0 _aRhetoric, Politics and Society,
_x2947-5155
856 4 0 _uhttps://doi.org/10.1007/978-3-031-32979-1
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
912 _aZDB-2-SOB
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