000 | 04161nam a22005535i 4500 | ||
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001 | 978-3-031-32979-1 | ||
003 | DE-He213 | ||
005 | 20240507152730.0 | ||
007 | cr nn 008mamaa | ||
008 | 230628s2023 sz | s |||| 0|eng d | ||
020 |
_a9783031329791 _9978-3-031-32979-1 |
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024 | 7 |
_a10.1007/978-3-031-32979-1 _2doi |
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050 | 4 | _aHD30.3-.36 | |
072 | 7 |
_aKJP _2bicssc |
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072 | 7 |
_aBUS007000 _2bisacsh |
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072 | 7 |
_aKJP _2thema |
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082 | 0 | 4 |
_a658.45 _223 |
100 | 1 |
_aBengtson, Erik. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
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245 | 1 | 4 |
_aThe Virtues of Green Marketing _h[electronic resource] : _bA Constructive Take on Corporate Rhetoric / _cby Erik Bengtson, Oskar Mossberg. |
250 | _a1st ed. 2023. | ||
264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Palgrave Macmillan, _c2023. |
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300 |
_aXV, 163 p. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 |
_aRhetoric, Politics and Society, _x2947-5155 |
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505 | 0 | _a1. Introduction: A New Framework for Green Marketing -- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises -- 3. Institutional Theory and Green Legitimation -- 4. Attempts at Co-Reading Institutional and Rhetorical Theory -- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator -- 6. From the Sins of Greenwashing to the Virtues of Green Marketing -- 7. Some Implications for Law -- 8. The Framework of Virtue Critique -- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism -- 10. Green Marketing as Manifest Performance of Ethical Judgment. | |
506 | 0 | _aOpen Access | |
520 | _aThis open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. Erik Bengtson isa scholar of rhetoric at Uppsala and Södertörn Universities, Sweden. He has published on the epistemology of rhetoric, rhetorical argumentation theory, and semiotics. Later, his research focus has shifted towards exploring the relations between capitalism and climate transition rhetoric. Oskar Mossberg is a private law scholar at Uppsala University. He works at the intersection between law and rhetoric and is engaged in developing legal doctrine and methodology by drawing on other fields within the humanities and social sciences, including philosophy, hermeneutics, and rhetoric. | ||
650 | 0 | _aCommunication in organizations. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aPolitical science. | |
650 | 1 | 4 | _aCorporate Communication. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aPolitical Science. |
700 | 1 |
_aMossberg, Oskar. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer Nature eBook | |
776 | 0 | 8 |
_iPrinted edition: _z9783031329784 |
776 | 0 | 8 |
_iPrinted edition: _z9783031329807 |
830 | 0 |
_aRhetoric, Politics and Society, _x2947-5155 |
|
856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-32979-1 |
912 | _aZDB-2-BUM | ||
912 | _aZDB-2-SXBM | ||
912 | _aZDB-2-SOB | ||
999 |
_c37354 _d37354 |