| 000 | 00648nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 220890 | ||
| 003 | MOEB | ||
| 005 | 20230602162007.0 | ||
| 008 | 110523t1992 nyua gr 000 0 eng d | ||
| 020 |
_a0814478050 (pbk.) _cwaqaf. |
||
| 049 | _aUNISSA. | ||
| 084 |
_aHF5415 _bL83 1992 |
||
| 100 | 1 | _aLuther, William M. | |
| 245 | 1 | 4 |
_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther. |
| 250 | _aNew, expanded ed. | ||
| 260 |
_aNew York : _bAmerican Management Association, _c1992. |
||
| 300 |
_axiv, 209 p. : _bill. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing. | |
| 997 | _a1010008287 (UNISSA, c.1) | ||
| 999 |
_c3732 _d3732 |
||